Hi, I’m Magali (aka Gali), an illustrator and UX/UI designer currently based in Barcelona. I always liked writing and creating stories, and in drawing and graphic arts I`ve found a more comprehensive way of expressing and deliver them.
I love to investigate, strange objects -especially if they are vintage- and watch people on the street. I also like to guess people zodiac sign. I often do it.
My main task is to collaborate in the conceptualization and design of digital products together with other colleagues and development team, providing empathetic design solutions that take into account user and business needs, and/or maintain or consolidate and optimize the journey of existing products.
I believe that a systemic look between the elements described and the understanding of the aesthetic criteria of what the project needs generates original, empathetic and effective results.
UX research (quantitative and qualitative methods such as surveys, interviews, usability tests, analytics, hotmaps, among others ).
UX Design (information architecture, user flows/journeys among others)
Audit and high quality recommendations in UX design practices (Usability, Accessibility/ WCAG 2.1 standards)
Cross-platform user interface design.
Design System creation (color palettes, typography, iconography, components, responsive web, apps and desktop).
Wireframes, designs and prototypes: Adobe XD, Figma, Miro, Sketch, among others.
Digital illustration (Photoshop, Illustrator, Procreate) and analog illustration , worth clarifying! (various techniques).
Attention to detail.
Ability to adapt and teamwork.
Proactive, responsible, flexible and decisive.
Beyond the particularities between the disciplines in which I work, my work processes begin almost the same: lots of reading and research or briefing analysis. Personally I really care about exploring different options and the opportunities that arise with each case.
Since my initial training has focused on art and visual stimuli, I try to print and integrate all the elements and experiences that I have collected and I continue to collect in my moodboards, journals or the walls of my house -any physical or virtual platform that allows me to collect images and objects – so peculiar things can come up (if peculiarity is needed).
Today my focus is 99.9% on UI-UX design, although I always let myself draw and do illustration work for a while.