I worked alongside UX researcher Max Cabrera and Estudio Rinci & Asociados to re-think their digital experience. Estudio Rinci wanted to have a greater online presence and adapt its services to the new era.
They were also looking forward to have a streamline contact with its clients and captivate potential new clients and business opportunities.
We perceived seriousness and formality as a professional quality. Estudio Rinci wanted to keep that vision but make it modern and appealing. They were also looking to provide useful information following a content marketing strategy.