Human Centered Design
PHILOSOPHY
I build products following HCD, that focus into users needs, constraints, contexts, behaviors, and wants—so that I can build deep empathy with them, generating ideas to help solve their problems
Usability Testing
EFFICIENCY
The most powerful tool to discover if your design works. It can give you an insight into how your users think using, giving you individual behavioral feedback. How users behave with your design is more important than what they think of it.
User Research
EMPATHY
Day-in-the-life user interviews and behavioral observations. Provides empathy and understanding of users, tasks, goals, culture and context of use.
Methods: Personas, Field Studies, Ethnography, Diary Studies, Journey Maps
Methods: Personas, Field Studies, Ethnography, Diary Studies, Journey Maps
Web Analitycs
DATA
Collection, reporting, and analysis of website data with tools such as Google Analytics, Heatmaps, Eyetracking, and so on.
Accessibility
UNIVERSALITY
Being aware of accessibility It´s a win-win approach, though designing inclusively often improves the product experience for everyone Tools: W3G Audit; Accessibility code audit; Checker Tools.
Interaction Design
FUNCTIONALITY
Designing how a user interacts with an interface, grounded on empathy and business objectives. ID maps out the flow, navigation and use of each aspect of functionality, including your conversion path and call to action.
Visual Design
AESTHETICS
Choices on graphic design, layout, icons, typography and user interface elements are hugely important to perceived ease of use, which has been found to impact their intent to purchase/convert.