Hi! I hope you’re doing great today.
I’m Magali, a Product Designer with a strong background in UI Design.
I have worked with a variety of clients to create and maintain design systems for their products. This includes developing style guides, creating reusable components and templates, and providing ongoing support and maintenance to ensure that the design system remains up-to-date and effective.
HP
Global tech company, with over 80 years in the market. I’m currently helping them update their UI and design system for HP Smart.
OPINNO
Opinno is a global innovation consultancy firm. I’ve been working as a consultant for them since 2022.
DYSON
Dyson wished to audit their design system, mainly focused in improving its UX and accessibility standards. I helped them with it.
LAS VEGAS SO
I was part of a great team of UI designers who migrated their complete design system from Sketch to Figma, among other pixel perfect tasks.
ESTUDIO RINCI
Estudio Rinci wanted to have a greater online presence and adapt its services to the new era.
Some foundations of my work as a product designer
PHILOSOPHY
I build products following HCD, that focus into users needs, constraints, contexts, behaviors, and wants—so that I can build deep empathy with them, generating ideas to help solve their problems
EMPATHY
Day-in-the-life user interviews and behavioral observations. Provides empathy and understanding of users, tasks, goals, culture and context of use. Methods: Personas, Field Studies, Ethnography, Diary Studies, Journey Maps
FUNCTIONALITY
Designing how a user interacts with an interface, grounded on empathy and business objectives. ID maps out the flow, navigation and use of each aspect of functionality, including your conversion path and call to action.
EFFICIENCY
Being aware of accessibility It’s a win-win approach, though designing inclusively often improves the product experience for everyone Tools: W3G Audit; Accessibility code audit; Checker Tools.
AESTHETICS
Choices on graphic design, layout, icons, typography and user interface elements are hugely important to perceived ease of use, which has been found to impact their intent to purchase/convert.
DATA
Collection, reporting, and analysis of website data with tools such as Google Analytics, Heatmaps, Eyetracking, and so on.
UNIVERSALITY
Being aware of accessibility It’s a win-win approach, though designing inclusively often improves the product experience for everyone Tools: W3G Audit; Accessibility code audit; Checker Tools.
Know me a bit more, and download my CV
IF YOU’RE INTERESTED, THIS IS WHAT YOU SHOULD KNOW ABOUT ME
👩🏻💻 I understand that the way a product looks and feels can have a huge impact on how users perceive it. That’s why my goal is to help businesses create digital products that are not only visually appealing, but also intuitive and easy to use.
👁 Attention to detail.
Ability to adapt and teamwork.
Proactive, responsible, flexible and decisive.
My mother tongue is Spanish. I’m fluent in english and I lie in Italian.
👩🏻🎨 I’m also an illustrator and graphic humorist. I like to paint, model, and do whatever comes to my mind. I just can’t help myself from doing everything I feel curious about.
🕵🏻♀️ I love to investigate, strange objects -especially if they are vintage- and watch people on the street. I also like to guess people zodiac sign. I often do it.
🦮 I have a dog called Limón. We co-work
BCN & STH
galigalidrafts@gmail.com