Hej! I hope you´re doing great today. I’m Magali, Product Designer, and this is what I believe:

so I encourage entrepreneurs and organizations to change their approach to their product, to offer a purposeful and effective experience.

Human centered design

Philosophy

I build products following HCD, that focus into users needs, constraints, contexts, behaviors, and wants—so that I can build deep empathy with them, generating ideas to help solve their problems

user research

empathy

Day-in-the-life user interviews and behavioral observations. Provides empathy and understanding of users, tasks, goals, culture and context of use. Methods: Personas, Field Studies, Ethnography, Diary Studies, Journey Maps

interaction design

functionality

Designing how a user interacts with an interface, grounded on empathy and business objectives. ID maps out the flow, navigation and use of each aspect of functionality, including your conversion path and call to action. 

usability testing

efficiency

The most powerful tool to discover if your design works. It can give you an insight into how your users think using, giving you individual behavioral feedback. How users behave with your design is more important than what they think of it.

web analitycs

data

Collection, reporting, and analysis of website data with tools such as Google Analytics, Heatmaps, Eyetracking, and so on.

visual design

aesthetics

Choices on graphic design, layout, icons, typography and user interface elements are hugely important to perceived ease of use, which has been found to impact their intent to purchase/convert.

accesibility

universality

Being aware of accessibility It´s a win-win approach, though designing inclusively often improves the product experience for everyone Tools: W3G Audit; Accessibility code audit; Checker Tools.

Projects

1……………………………

Opinno is a global innovation consultancy firm. I´m currently working as Product Designer within their HP team.

2……………………………

Dyson wished to audit their design system, mainly focused in improving its UX and accesibility. I helped them with it.

3……………………………

I was part of a great team of UI designers who migrated their complete design system from Sketch to Figma, among other pixel perfect tasks.

4…………………………….

This law firm wanted to have a greater online presence and adapt their services to the new era. All my skills were put into play for this project.

5……………………………

I create personalized digital invitations for special events such as weddings, birthdays, baby showers and whatever people feels like celebrating.

ABOUT

Within Product Design, my main task is the conceptualization and design of digital products, providing empathetic design solutions that take into account user and business needs, and/or maintain or consolidate and optimize the journey of existing products.

IF YOU´RE INTERESTED… 

THEN THIS IS WHAT YOU SHOULD KNOW ABOUT ME

👩🏻‍🎨  I´m also an illustrator and graphic humorist. I like to paint, model, and do whatever comes to my mind. I just can´t help myself from doing everything I feel curious about.

 

🕵🏻‍♀️ I love to investigate, strange objects -especially if they are vintage- and watch people on the street. I also like to guess people zodiac sign. I often do it.

 

👩🏻‍💻 Oh but you were here because of my Product Designer skills? sure, let´s go to them….

UI DESIGN

Design Systems: creation and manteinance (color palettes, typography, iconography, base and complex components, responsive web, apps and desktop).

Atomic Design fundamentalist.

Sketches, wireframes, lo-fi and hi-fi mockups, prototypes: Adobe XD, Figma, Sketch, Miro, among others.

UX DESIGN

Information architecture, sitemaps, user flows, customer journeys, among others.

Audit and high quality recommendations in UX design best practices.

Usability and Accessibility/ WCAG 2.1 standards auditories.

AND EVERYTHING I POINTED OUT IF YOU LOOK UP!

ILLUSTRATION

Digital illustration (Photoshop, Illustrator, Procreate) and analog illustration, worth clarifying! (various techniques: acrylics, markers, linocuts among others).

OTHERS

Attention to detail.
Ability to adapt and teamwork. 

Proactive, responsible, flexible and decisive.

Mother tongue spanish. I´m fluent in english and I lie in italian.